Task 4 - Digipak Advert Analysis

From this task I have learnt how Digipaks are promoted through using posters for advertisment. Digipak adverts are extremely similar no matter what genre they are promoting. Common themes include big bold font for artist name at the bottom or top of the page and a large image taking most of the page in the centre to draw viewers attention. Adverts often use lots of informative text but can often be boring to look at, and seen as these are advertising an album there is very little text needed making them extremely effective. These bands/ artists advertisement also follow a common colour scheme and font through out all of their products, for example Coldplay use the colour spectrum throughout and use a fine but large font on everything. These are also accompanied by an image. This technique makes the advertisement memorable and easily recognisable.

Task 3 - Analysis of Digipaks

  


         


Learning Comment:

 From this I learned the use of a digipak and how it differs from a jewel case, and the advantages of using one instead of the other. I found that they look like more work has gone into them making them look a lot more professional, they are also eco friendly as thy can be recycled and the production of them doesn't require huge machinery. Although they have their advantages digipaks aren't as strong as jewel cases, so are more likely t get damaged.  I have also learned things like who would buy a digipak, what they offer to customers and the prices they are sold at, which is relativley close to that of a jewel case. This will allow me to design my digipak to be aesthetically pleasing as well as something practical that stands out and alternative for the customers.